Serve You Rx
Serve You Rx (legal name Serve You Custom Prescription Management, Inc.) is an independent, privately held full-service pharmacy benefit manager founded by pharmacists in Milwaukee, WI in 1987. It focuses on self-funded, mid-market employer groups along with Taft-Hartley funds, TPAs, municipalities, tribal nations, health systems, coalitions and captives, offering explicit pass-through pricing, 100% rebate pass-through, plan sponsor data ownership, and its own home delivery and specialty pharmacy operations.
- Minimum enrolled
- Not published
- Maximum enrolled
- No published maximum
- Availability
- All states
- Last updated
- 2026-09-08
At a glance
- •Pricing model: explicit pass-through pricing; Fiduciary Alignment Score 93 (Excellent) in CAA 2026 Readiness Report
- •Rebates: 100% rebate pass-through
- •Ownership: independent, privately held since 1987; founding pharmacists retain ownership
- •Typical clients: self-funded mid-market employers, Taft-Hartley funds, TPAs, public sector, captives; implementations in 30 days or less
- •Specialty pharmacy: owned home delivery (Serve You DirectRx, URAC-accredited mail service) and specialty pharmacy
- •Founded: 1987, HQ: Milwaukee, WI; 2026 Inc. 5000 honoree
Contact
- serveyourx.com
- CustomerService@ServeYouRx.com
- 888-243-6890
- 10201 W Innovation Dr #600, Milwaukee, WI 53226
As published by the vendor on 2026-09-08. Reply to your finder results email if you would rather we make the introduction.
Sources
- Serve You Rx — An Independent PBM Serving You (plan sponsor overview) · accessed 2026-09-08
- RxResource.org PBM directory — Serve You Custom Prescription Management · accessed 2026-09-08
- Serve You Rx — CAA 2026 Readiness Report score · accessed 2026-09-08
Data reflects what Serve You Rx publishes as of 2026-09-08. Availability, minimums and terms change without notice. Verify with the vendor before binding.
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